LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
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LL Cool J Raps For A GAP Commercial Rocking A FUBU Hat!
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#MusicSermon on Instagram: "#WayBackWednesday: 1997 - LL Cool J hijacks a GAP ad and turns it into a covert @fubu commercial (this sh*t was so brilliant). GAP pulled the $30M spot once they realized what LL had done, thanks in part to the amount of people rolling up in the GAP looking for FUBU wear. But ironically, the spot still did it's job, increasing traffic from the targeted demo by 300%. "GAP blows up, FUBU blows up, LL COOL J remains the superstar who slips FUBU in the GAP commercial" - @
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Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
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