Ad of the Day: Beyonce modernizes iconic 80s Levi’s ‘Laundrette’ commercial
Ad of the Day: Beyonce modernizes iconic 80s Levi’s ‘Laundrette’ commercial
5 months ago
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How Levi’s ‘Laundrette’ ad led to an 800% sales boost
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Beyoncé and Levi’s reinterpret classic Laundrette ad
Beyoncé and Levi’s reinterpret classic Laundrette ad
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creativereview.co.uk
The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owing to this ad, the sales of Levi’s 501 shot up by an incredible 800%, which eventually had to be taken off the air because the company couldn’t produce enough jeans to meet the new demand. By 1987, the sales of Levi’s jeans were reported to be 20 times what they had been just 3 years earlier! | Saffron Lifestyle Traders Pvt. Ltd.
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The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owing to this ad, the sales of Levi’s 501 shot up by an incredible 800%, which eventually had to be taken off the air because the company couldn’t produce enough jeans to meet the new demand. By 1987, the sales of Levi’s jeans were reported to be 20 times what they had been just 3 years earlier! | Saffron Lifestyle Traders Pvt. Ltd.
1.9K viewsFeb 11, 2016
FacebookSaffron Lifestyle Traders Pvt. Ltd.
How Levi’s® Laundrette Ad Reignited the 501® - Levi Strauss & Co
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@Levi’s launches new global marketing campaign featuring Beyoncé, with a remake of their 1985 commercial “Laundrette”. #becauseofmarketing #leviisjeans #levisjeans #nostalgicmarketing #levis501 #marketing #greenscreen
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