Millionaire wealth secret on Instagram: "This Experiment Proved Perception Beats Price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever—launching a fake luxury store called Palessi in a former Armani location. With gold mannequins and velvet ropes, they invited top fashion influencers to shop. The twist? The shoes were just regular Payless styles—rebranded. 🤯 And yet, people paid up to $645 for $20 shoes, praising their “elegance” and “craftsmanship.” When the truth cam
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Millionaire wealth secret on Instagram: "This Experiment Proved Perception Beats Price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever—launching a fake
Payless' bold marketing stunt, Palessi, shows that people pay more for the brand than the actual product. We explore the psychology behind this phenomenon and what it means for businesses.
14.7K views6 days ago
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