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Portfolio Brand on Instagram: "This Specsavers ad sticks to one joke and commits fully. Instead of the hair guard, She puts on a condom. No dialogue needed. The visual says everything. Then the tagline lands: “Should’ve gone to Specsavers.” The ad isn’t subtle. It relies on embarrassment and exaggeration to make one point clear — bad eyesight leads to bad decisions. Specsavers built an entire brand around this formula: simple setup, obvious mistake, instant punchline. That’s why these ads worked
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