The Gucci “La Famiglia” Campaign - Riviera Comunicazione
The Gucci “La Famiglia” Campaign - Riviera Comunicazione
3 months ago
altervista.org
Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
27.1K viewsApr 9, 2021
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In a campaign shot at Disneyland directed by Harmony Korine, Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette wear the collection designed for the Year of the Mouse against the backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party. | Gucci
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In a campaign shot at Disneyland directed by Harmony Korine, Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette wear the collection designed for the Year of the Mouse against the backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party. | Gucci
1.4M viewsJan 7, 2020
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The Look of Gucci Spring 2013
The Look of Gucci Spring 2013
Sep 26, 2012
allure.com
Created by Ignasi Monreal for the Gucci Hallucination campaign, a woman wearing Gucci Spring Summer 2018 paints another woman wearing ready-to-wear and a Gucci Ophidia belt bag from the same collection. Creative Director: Alessandro Michele Art Director: Christopher Simmonds | Gucci
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Created by Ignasi Monreal for the Gucci Hallucination campaign, a woman wearing Gucci Spring Summer 2018 paints another woman wearing ready-to-wear and a Gucci Ophidia belt bag from the same collection. Creative Director: Alessandro Michele Art Director: Christopher Simmonds | Gucci
49.6K viewsMar 15, 2018
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Inspired by ‘Sleeping Beauty’ by Edward Frederick Brewtnall (1846 –1902), Ignasi Monreal imagines a modern tale of two young men wearing Gucci Spring Summer 2018, including a jacket featuring the design of a magician created by Sergio Mora. Creative Director: Alessandro Michele Art Director: Christopher Simmonds ©Disney | Gucci
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Inspired by ‘Sleeping Beauty’ by Edward Frederick Brewtnall (1846 –1902), Ignasi Monreal imagines a modern tale of two young men wearing Gucci Spring Summer 2018, including a jacket featuring the design of a magician created by Sergio Mora. Creative Director: Alessandro Michele Art Director: Christopher Simmonds ©Disney | Gucci
39.6K viewsMar 9, 2018
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Gucci Spring 2013
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Gucci Spring 2013
Apr 19, 2013
vogue.com
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Presenting Gucci Gothic, the new advertising campaign from Cruise 2019, a surreal take on the story of Noah’s Ark. | Gucci
522.9K viewsOct 29, 2018
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Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire, and showcasing the Creative Director’s first collection in the centenary year of the House. | Gucci
170K viewsSep 15, 2021
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In a campaign shot at Disneyland directed by Harmony Korine, Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette wear the collection designed for the Year of the Mouse against the backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party. | Gucci
752.1K viewsJan 9, 2020
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Gucci S/S 2023 Campaign (Gucci)
Feb 14, 2023
models.com
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Gucci has teamed up once again with Spanish artist Ignasi Monreal for its latest campaign. What do you think? Revisit the collection: http://bof.bz/SlIA30ifYHL | The Business of Fashion
245.4K viewsFeb 7, 2018
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Presenting the Gucci Cruise 2018 campaign video. Seen through director Chuck Grant’s point-of-view, the characters take front seat together with the elaborately-detailed and colorful collection. The cast—people from creative director Alessandro Michele’s world—and the setting of Rome inspire the campaign’s name, Roman Rhapsody. Art director: Christopher Simmonds Music: “Place I know/Kid like you” written and performed by Arthur Russell. | Gucci
332.8K viewsOct 24, 2017
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Introducing the Gucci Spring Summer 2017 campaign video. Filmed in Rome, Alessandro Michele’s collections collide with big cats and other animals in Piazza Navona, the city’s fountains and the Aqueduct Claudio. Photographer: Glen Luchford Creative direction and styling: Alessandro Michele Art director: Chris Simmonds Soundtrack: “Amore disperato” Nada Music: Varo Venturi Lyrics: Varo Venturi, Gerardo Manzoli | Gucci
412.4K viewsDec 14, 2016
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As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro
22.2K viewsFeb 21, 2022
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Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new Gucci 100 campaign—a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by Joshua Woods under the creative direction of Alessandro Michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance. Art
35.8K viewsOct 1, 2021
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Introducing the Gucci Fall Winter 2017 campaign. Motifs from sci-fi of the 50s and 60s appear in the video alongside a Star Trek inspiration and the men’s and women’s collections designed by Alessandro Michele. Director: Glen Luchford Art director: Christopher Simmonds | Gucci
310.1K viewsAug 31, 2017
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First seen on Gucci Beauty, a special video by Jordan Hemingway from the making of the new Gucci Bloom campaign directed by award-winning photographer and director Floria Sigismondi and featuring award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Discover more on.gucci.com/GucciBloom2020__. | Gucci
42.5K viewsSep 4, 2020
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A special preview of the new Gucci Guilty fragrance campaign, check back on Gucci’s Instagram September 2 to see the campaign video. | Gucci
37.5K viewsAug 26, 2016
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An ode to the office party, Gucci has unveiled its 2020 Holiday campaign. What are your thoughts? Learn more about the brand's powerful merchandising strategy in our case study: https://bit.ly/3f3LDqN | The Business of Fashion
57.5K viewsNov 12, 2020
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What do you think of Gucci's Pre-Fall 2020 campaign? In our case study, we decode the brand’s merchandising success: https://bit.ly/2LGO857 | The Business of Fashion
27.6K viewsApr 28, 2020
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In the Gucci Lido campaign, David Jonsson, Daisy Edgar-Jones, and Aliocha Schneider render summer as a state of connection—one that unfolds slowly, through shared glances and unspoken gestures. Discover more on.gucci.com/GucciLidoCollection_ Art Director: Riccardo Zanola Director: rubberband. (Jason Sondock & Simon Davis) Stylist: Virginie Benarroch Music: 'And Birds Are Still …, Op. 72' by Takashi Yoshimatsu © Chandos Music Limited World, Japan Arts for Japan only Licensed courtesy of Chandos R
59.8K views10 months ago
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The new Gucci Lido campaign, featuring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, becomes a living tableau as friends gather by the sea where time stretches and the usual pace of life gives way to something grounded, yet full of possibility. Artistic Director: Riccardo Zanola Director: rubberband. (Jason Sondock & Simon Davis) Stylist: Virginie Benarroch Music: 'And Birds Are Still …, Op. 72' by Takashi Yoshimatsu © Chandos Music Limited World, Japan Arts for Japan only Licensed co
22.4K views1 year ago
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Gucci presents Summer Stories, a new campaign that captures the spirit of exploration and escape featuring a ready-to-wear lineup full of vibrant stripes, florals, and vintage-inspired adaptations of the signature GG motif. Discover more on.gucci.com/_SummerCollection Art Direction: Kevin Tekinel & Charles Levai Director and photographer: Harley Weir Music: The Strokes “I'll Try Anything Once ("You Only Live Once" demo)” © The Strokes Band Music Courtesy of Warner Chappell Music Italiana S.r.l.
13.9K viewsMay 8, 2023
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Fall 2013 Ready-to-Wear: Gucci
Feb 20, 2013
vogue.com
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The cast of the campaign for Gucci's first fully sustainable line includes Jane Fonda, David Mayer de Rothschild, Lil Nas, King Princess and Miyavi Ishihara. Photographed in a city treehouse, they each wear pieces from Gucci Off The Grid, the House's collection created with recycled, organic, bio-based and sustainbly sourced materials, such as ECONYL® regenerated nylon. | Gucci
154K viewsJul 6, 2020
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A treehouse in the city is the setting for the campaign for new eco-sustainable collection Gucci Off The Grid, featuring Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild. | Gucci
1.1M viewsJul 3, 2020
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Gucci unveils a heartwarming narrative with 'The Holiday Campaign
Dec 10, 2024
merca20.com
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“With this campaign, we wanted to tell and celebrate love in all its nuances. The cast includes families of all kinds, couples in love, friends bound by deep affection. It was amazing to work with Tina Barney, an artist who has been documenting love and relationships for decades. Her gaze and lens are able to combine beauty and truth, giving us a fragment of life that speaks to us all.” – Sabato De Sarno The Gucci Together campaign for Valentine’s Day is envisioned by Creative Director Sabato De
9.6K viewsJan 24, 2025
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Gucci Gift Campaign: Kendall Jenner & Jessica Chastain
19.6K viewsOct 31, 2024
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