_Nex_us_ on Instagram: "The 2021 global ascent of “Jalebi Baby” by Canadian artist Tesher stands as a benchmark case study for the contemporary music industry, demonstrating the transformative power of algorithmic validation and strategic cross-cultural collaboration in achieving mainstream saturation. The track’s success was not linear but followed a calculated, dual-phase release model that leveraged organic digital momentum before activating a high-profile traditional media campaign. . . The
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_Nex_us_ on Instagram: "The 2021 global ascent of “Jalebi Baby” by …
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Tesher on Instagram: "Jalebi Baby is trending again so I thought I'd post the performance that made history!!! 🔥 This was in 2022. No one had ever performed at the JUNO Awards in Punjabi before. Or any South Asian language for that matter. But with Jalebi Baby being such a huge hit in both the east and the west, we knew that this was the perfect opportunity to fight for that moment to finally happen and open the door to more South Asian performances in the future 🙏🏽&#x1f1
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Made history for the culture! 💯 Jalebi Baby video out now! #bhangra #jalebibaby #bollywood #songofthesummer #jalebibaby #tesher @jasonderulo
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