Ad of the Day: Beyonce modernizes iconic 80s Levi’s ‘Laundrette’ commercial
Ad of the Day: Beyonce modernizes iconic 80s Levi’s ‘Laundrette’ com…
5 months ago
thedrum.com
The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owing to this ad, the sales of Levi’s 501 shot up by an incredible 800%, which eventually had to be taken off the air because the company couldn’t produce enough jeans to meet the new demand. By 1987, the sales of Levi’s jeans were reported to be 20 times what they had been just 3 years earlier! | Saffron Lifestyle Traders Pvt. Ltd.
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The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owi…
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FacebookSaffron Lifestyle Traders Pvt. Ltd.
How Levi’s ‘Laundrette’ ad led to an 800% sales boost
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bossip.com
This 1994 Levi’s commercial began one of the strangest cultural wrinkles of the 1990s: when Levi’s became a jeans company that could also score UK chart hits. ‘Inside’ by Stiltskin, the track used on this advert, was built around an addictive riff that still sounds fresh, and the advert, entitled Creek, shot it to the top of the UK charts. Over the next few years, the likes of Babylon Zoo, Smoke City, Mr Oizo and Norman Cook’s pre-Fatboy Slim project Freak Power would also score major success of
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