Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford

In a campaign shot at Disneyland directed by Harmony Korine, Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette wear the collection designed for the Year of the Mouse against the backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party. | Gucci