The Levi’s 501 “Launderette” advert was a short television commercial first shown in 1985. It featured model Nick Kamen walking into a launderette, stripping to his boxer shorts, and washing his jeans, all set to a soulful soundtrack. The ad became a cultural moment, sparking huge interest in Levi’s jeans and in Kamen himself. The launderette used in the advert was not a set but a real working one in Harrow, north-west London. Locals remembered being surprised when a film crew took over their ne
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The Levi’s 501 “Launderette” advert was a short television commercia…
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Levi's 501 commercial with Nick Kamen (Laundrette) (1985)
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The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owing to this ad, the sales of Levi’s 501 shot up by an incredible 800%, which eventually had to be taken off the air because the company couldn’t produce enough jeans to meet the new demand. By 1987, the sales of Levi’s jeans were reported to be 20 times what they had been just 3 years earlier! | Saffron Lifestyle Traders Pvt. Ltd.
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The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owi…
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🔥👖🕶️ Oooh ladies… remember this one? In 1985, Levi’s dropped the legendary “Launderette” commercial — and TV history was never the same. Nick Kamen strolls into a laundrette, strips down to his boxer shorts, and throws his 501s in the wash while Marvin Gaye’s “I Heard It Through the Grapevine” plays in the background. 🎶 Not only did this cheeky ad make Nick a heartthrob overnight ❤️, it doubled Levi’s sales and cemented the 501s as the ultimate fashion statement of the 80s. One minute of TV
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