How Levi’s® Laundrette Ad Reignited the 501® - Levi Strauss & Co
How Levi’s® Laundrette Ad Reignited the 501® - Levi Strauss …
Nov 19, 2020
levistrauss.com
The Levi’s 501 “Launderette” advert was a short television commercial first shown in 1985. It featured model Nick Kamen walking into a launderette, stripping to his boxer shorts, and washing his jeans, all set to a soulful soundtrack. The ad became a cultural moment, sparking huge interest in Levi’s jeans and in Kamen himself. The launderette used in the advert was not a set but a real working one in Harrow, north-west London. Locals remembered being surprised when a film crew took over their ne
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The Levi’s 501 “Launderette” advert was a short television commercia…
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